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Branding for the Public Sector: Creating, Building and by Paul Temporal

By Paul Temporal

How to use for-profit advertising and marketing ideas to non-profit organizations

Branding for the general public region provides strong and potent branding concepts for the general public quarter illustrated via case experiences and examples. The ebook covers branding structure, model imaginative and prescient, marketplace study, model conception, engagement, conversation, coping with model swap and lots more and plenty extra. also, the publication highlights the way forward for public zone branding and the way businesses within the public region could be a key driving force of monetary progress and prosperity throughout the twenty-first century. Branding for the general public quarter bargains specialist assistance for managers and leaders who are looking to construct robust, influential manufacturers within the public sector.

  • Presents ideas and activities for development a strong, memorable public area brand
  • Explains why the general public quarter could be the subsequent large progress zone in branding
  • Explores the expertise had to effectively deal with a public region brand

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