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Consumer Behavior in Action: Real-life Applications for by Geoffrey Paul Lantos

By Geoffrey Paul Lantos


Consumer habit in motion is a down-to-earth, hugely attractive, and thorough creation to buyer habit. It is going additional than different client habit textbooks to generate scholar curiosity and task via broad use of in-class and written purposes routines. every one bankruptcy offers a number of workouts, in self-contained devices, each one with its personal purposes. studying goals, history, and context are supplied in an easy-to-digest layout with liberal use of lists and bullet issues. additionally integrated in every one bankruptcy are a key techniques record, overview questions, and a high-quality precis to assist begin additional scholar learn.


The author’s sensible concentration and transparent, conversational writing kind, mixed with an active-learning technique, make this textbook the student-friendly selection for classes on buyer behavior.

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