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Consumer Democracy: The Marketing of Politics by Margaret Scammell

By Margaret Scammell

This publication argues that advertising and marketing is inherent in aggressive democracy, explaining how we will be able to make the shopper nature of aggressive democracy larger and extra democratic. Margaret Scammell argues that customer democracy shouldn't be assumed to be inherently antithetical to 'proper' political discourse and debate in regards to the universal solid. in its place, Scammell argues that we must always search to appreciate it - to create marketing-literate feedback which could distinguish among democratically reliable and undesirable campaigns, and among shallow, cynical packaging and campaigns that not less than aspire to be responsive, engender citizen participation, and allow responsibility. additional, we will take very important classes from advertisement advertising and marketing: entertainment concerns; what voters imagine and suppose concerns; and, simply as in advertisement markets, constitution is vital - the kind of political advertising can be tormented by the stipulations of competition.

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