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Content to Commerce: Engaging Consumers Across Paid, Owned by Avi Savar

By Avi Savar

Master the publishing and leisure world's instruments and methods for content material advertising and marketing success

Over the decade the convergence of media and know-how has grew to become the selling global on its head. to ensure that manufacturers to achieve ultra-modern socially hooked up global, they need to imagine like publishers and act like media networks. Content to Commerce indicates how using publishing- and entertainment-based ideas can assist manufacturers and agents use social media effectively—ultimately achieving trendy hyper-connected and hugely fragmented audiences. From vast photo technique to the strategies and instruments require to execute, this ebook deals a transparent method of social media advertising and marketing for either titanic and small manufacturers alike.

  • Shows the way to flip shallow, huge, and non permanent initiatives into deep, slim, and long term engagements
  • Explains tips to prioritize with a transparent escalation direction so one can force immense, major, and measurable value
  • Author Avi Savar is a common media commentator on social media, branded content material and advertising and marketing and used to be lately named the Jury President of the Cannes Lions foreign competition of Creativity’s new Branded content material & leisure category

Content to Commerce will allow you to triumph over the media world's medium and keep watch over your personal brand's destiny.

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