Most Popular Books

Archives

Cultural Differences in the Perception of Brand by Martin Pydde

By Martin Pydde

Master's Thesis from the yr 2008 within the topic enterprise economics - advertising, company communique, CRM, marketplace learn, Social Media, grade: 2,0, ecu collage Viadrina Frankfurt (Oder), language: English, summary: Anthropomorphization occurs every time human features are imputed to in-animate items. This flair is observable in all cultures since it simplifies the interplay with nonliving gadgets (Fournier 1998, p.344). In look for how you can en-courage lasting costumer relationships the logo character thought turns into a extra sought after anthropomorphization in advertising. model character is: “the set of hu-man features linked to a model” (Aaker 1997, p. 347).
Aaker’s model character scale used to be selected for the aim of this paper to create and research an internet survey between Polish and German humans on the way to investigate cultural alterations within the notion of name personalities.

Show description

Read or Download Cultural Differences in the Perception of Brand Personalities: Between German and Polish Customers PDF

Similar marketing & sales books

Shopper-Marketing: Mit Shopper Insights zu effektiver Markenführung bis an den POS (German Edition)

Die „Power“ des element of Sale als Werbemedium wird gemeinhin unterschätzt. Dabei ringt er mit dem Fernsehen sogar um den größten Einfluss im Marketing-Mix. Seine Bedeutung für den Kaufabschluss ist unbestreitbar. Um Marken jedoch erfolgreich bis an den POS zu führen und Kunden dort zum Zugreifen zu aktivieren, bedarf es innovativer Strategien und instruments.

Country-of-Origin Effects and Competitive Advantage: The Role of a Country's Image with Respect to the Positioning Process of International Firms within the Framework of Global Marketing Strategies

Seminar paper from the yr 2011 within the topic company economics - enterprise administration, company Governance, grade: 1,3, collage of Hohenheim (Lehrstuhl für Unternehmensführung), direction: Seminar advertising and marketing und Management-Insights, language: English, summary: Im Rahmen dieser Arbeit werden Country-of-Origin und nation photo Effekte mit der Zielsetzung, Implikationen für internationale Marketingstrategien abzuleiten, untersucht.

Kundenbindung und Kundenbindungsprogramme: Ziele und Methoden (German Edition)

Studienarbeit aus dem Jahr 2005 im Fachbereich BWL - advertising and marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, word: 1,3, Berufsakademie Sachsen in Riesa, 20 Quellen im Literaturverzeichnis, Sprache: Deutsch, summary: Diese Studienarbeit behandelt schwerpunktmäßig Aspekte der Kundenbindung im Business-to-Consumer Bereich, welcher die Beziehung von den Unternehmen zu den Endverbrauchern betrachtet.

Museum Communication and Social Media: The Connected Museum (Routledge Research in Museum Studies)

Customer engagement and studying, outreach, and inclusion are strategies that experience lengthy ruled expert museum discourses.  the new swift uptake of assorted varieties of social media in lots of components of the area, even if, demands a reformulation of regularly occurring possibilities and hindrances in museum debates and practices.

Extra info for Cultural Differences in the Perception of Brand Personalities: Between German and Polish Customers

Example text

Download PDF sample

Rated 4.46 of 5 – based on 41 votes

Comments are closed.