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Exhibit Marketing and Trade Show Intelligence: Successful by Klaus Solberg Söilen

By Klaus Solberg Söilen

"Exhibition organizers and venue managers should have an intensive wisdom in their buyers they usually needs to be very with reference to the industries they serve. We needs to react quickly to their altering wishes or even be sooner than the curve in supplying the instruments and prone which they’ll have to effectively meet their enterprise objectives.  This booklet, convey advertising and trade extravaganza Intelligence, will support all these within the exhibition to stick on most sensible of traits and adjustments as we paintings to enhance our customer’s ROI and while develop our personal backside line."


Paul Woodward

Managing Director

UFI, the worldwide organization of the Exhibition Industry


"The show and occasion has been quickly increasing during the last a number of years and provides many worldwide possibilities for a desirable and profitable profession. convey advertising and marketing & trade extravaganza Intelligence offers these drawn to a profession in express and occasion administration an outstanding beginning on how one can turn into a helpful asset to any organization."


Jim Wurm, govt Director

Exhibit & occasion sellers organization (E2MA)


"Dr. Klaus Solberg Søilen's ebook is an important guide for all agents who paintings with exhibitions as a advertising instrument. The booklet offers transparent and intensely beneficial options for activities earlier than, below and after the exhibition has taken place".


Svend Hollensen, writer of "Global Marketing"(Pearson) and affiliate Professor of foreign advertising and marketing on the collage of Southern Denmark.


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