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Handbook of Quality-of-Life Research: An Ethical Marketing by M. Joseph Sirgy

By M. Joseph Sirgy

This guide offers scholars of quality-of-life (QOL) learn with an knowing of ways QOL examine could be performed from a moral advertising standpoint - a standpoint in accordance with optimistic social swap. The instruction manual covers theoretical, philosophical, and size matters in QOL study. The guide additionally ways chosen QOL reports in terms of numerous populations in a variety of lifestyles domain names. the promoting technique is extremely pragmatic since it permits social and behavioral scientists from any self-discipline to use advertising strategies to plot social swap and check the effect of intervention recommendations at the QOL of distinctive populations.

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