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HTML5 Advertising (Expert's Voice in Web Development) by John Percival

By John Percival

Web advertisements is altering. What used to be a predominantly Flash-based medium is making the swap to HTML5, with the good thing about a plug-in loose setting giving a bigger viewers for advertisements, and higher integration with the web page they're featured on. we are living in a time the place retailers, designers, and builders are burdened as to what they could and can’t do on diversified units, browsers, and working structures. What higher option to eventually make experience of all of it, than through stepping during the complete crusade technique by yourself terms?

HTML5 Advertising will train you often electronic advertisements strategy from begin to end, and assist you reap the benefits of new HTML5 positive aspects resembling canvas, CSS3 animations, DOM occasions, audio and video, and offline garage. you are going to additionally how you can get round discrepancies in browser help with JavaScript and polyfills. you can be supplied with assistance and tips to greater optimize content material throughout displays and take advantage of winning crusade with the lightest footprint attainable, that is specially vital whilst deploying to cellular units. This book:

  • Takes you thru the advertisements crusade technique with HTML5 from layout to supply
  • Provides in-depth wisdom into the electronic ads panorama and the HTML5 specification
  • Communicates suggestions and tips coming from Flash and ActionScript to HTML5, CSS3 and JavaScript.

HTML5 Advertising equips you with the information to assault state of the art, wealthy media tasks with self belief and scale, whereas additionally studying the necessities to speak to inner and exterior consumers. HTML5 is the following even if you love it or now not, so why no longer leap in early and head down the trail of creating the future.

What you’ll learn

  • How to paintings with internet criteria in the electronic advertisements computing device and cellular panorama
  • Understand new HTML5 good points like SVG, net fonts, gadget orientation, offline garage and monitoring, geolocation, canvas, drag-n-drop, webGL and video
  • Create, encode and carry gadget and browser agnostic video for HTML5
  • Create interactive and dynamic ads for HTML5 compliant browsers
  • Deploy to cellular units, either in program and cellular net environments
  • Optimize your creatives and supply sleek failovers whilst wanted with debugging assistance
  • Understand the total electronic advertisements crusade approach from finish to finish

Who this ebook is for

HTML5 Advertising is for the designer/developer transitioning from Flash & Actionscript to net criteria (HTML5, CSS3 and JavaScript). It’s perfect for somebody who's able to circulate past his/her present skillset and get a jumpstart on constructing with the rising commonplace. It’s for designers and builders uninterested in no longer attaining the complete viewers on Apple iOS systems and browsers the place Flash can’t run. whereas the is quickly progressing in the direction of the recent common, electronic advertisements with HTML5 is a wonderful selection for builders and architects who take pleasure in studying priceless tips and shortcuts that they could observe of their specialist existence. It’s a superb selection for the artistic or expertise director yearning to enhance the skillsets of a complete crew or department.

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