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Key Concepts in Marketing (SAGE Key Concepts series) by Jim Blythe

By Jim Blythe

digital Inspection replica to be had for teachers here

`If you will want a transparent, good written and authoritative advent to the guidelines and ideas that underpin the selling self-discipline, this can be the booklet for you' - Emeritus Professor Michael J Baker

 `Each part attracts the reader in to the tale - the what and why of selling, and likewise offers good with how. whereas it truly is academic and informing it's also a jolly sturdy read' - Heather Skinner, imperative Lecturer, Glamorgan company School

The ideal speedy reference textual content in your advertising and marketing path, Key thoughts in Marketing introduces and examines the foremost concerns, tools, types and debates that outline the sphere of selling today.


Over 50 crucial options are coated, together with the selling combine, branding, consumerism, advertising communique and company image.

Each entries features:

- worthy definition box

- precis of the concept

- A broader dialogue

- Examples and illustrations

- Key literature references

This tremendous readable and obtainable layout presents the reader a wealth of data at their fingertips, and offers a helpful connection with any pupil of marketing.

The SAGE Key Concepts sequence offers scholars with obtainable and authoritative wisdom of the basic issues in various disciplines. Cross-referenced all through, the structure encourages serious assessment via knowing. Written via skilled and revered teachers, the books are integral research aids and courses to comprehension.

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