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Learning Magento 2 Administration by Bret Williams,Cyndi Williams

By Bret Williams,Cyndi Williams

Key Features

  • Strategic making plans for maximizing your Magento 2 store's operations and sales.
  • Important guidance and recommendation for optimizing your Magento 2 store.
  • Packed with screenshots and step by step directions to leverage the masses of Magento 2 features.

Book Description

Magento 2 has been thoroughly re-written and re-designed to take the world's most well liked open resource e-commerce platform to new heights of productiveness and value. With this overhaul comes more desirable possibilities to leverage the world's so much profitable open resource e-commerce platform to your on-line retail and wholesale business.

The concentration of this booklet is on operational facets: these activities you, as a owner, can take to provide your buyers a extra pleasant buying event. during this advisor, we delve into all points of handling a Magento 2 shop, from product construction to advertising, shopper administration to go looking engine optimization. This ebook is not just a step by step direction in developing your Magento 2 web site, it will likely be a convenient reference as proceed to enhance and refine your on-line presence.

What you are going to learn

  • Strategies for developing a number of shops inside of a unmarried Magento installation.
  • Use of advanced product varieties corresponding to bundles, downloadables and digital products.
  • Configuring funds, transport and taxes.
  • Accommodating a number of languages and currencies.
  • Installing and configuring themes.
  • Managing content material and seek engine optimization.
  • Creating promotions, up-sells and cross-sells.
  • Leveraging the client courting positive factors of Magento 2.
  • Securing and optimizing your installation.

About the Author

Bret Williams, for over two decades, has engineered the construction of 1000s of web sites, together with many advantageous e-commerce houses, in addition to a number of web “firsts.” starting with model 1.3 of Magento CE, Bret started an odyssey of turning into one of many greatest specialists on leveraging Magento to construct winning on-line companies. at the present time, as CEO of novusweb llc, Bret maintains to supply e-commerce administration providers from his place of work in Austin, Texas. Bret authored the wildly renowned getting to know Magento and is co-author of the getting to know Magento 2 moment version, either Packt Publishing titles. His corporation additionally owns, a Magento information and reports web publication, and, promoting Magento enhancements.

Cyndi Williams has labored along Bret Williams—her husband of 35 years—building and handling e-commerce recommendations, together with their very own winning on-line company, which they confirmed in 2005, and later offered in 2009. As President of novusweb, llc, that's established in Austin, Texas, Cyndi specializes in dealing with on-line operations for decide on consumers. Cyndi is knowledgeable in working Magento-based shops, in addition to achievement, advertisements, and social media management.

Table of Contents

  1. Introducing Magento 2
  2. Settings and Configurations
  3. Catalogs and Stores
  4. Preparing to Sell
  5. Products
  6. Themes
  7. Content and SEO
  8. Promotions and Communication
  9. Security and Administration
  10. Startup Checklist

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