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Marketing Management 3rd edn by Philip Kotler,Kevin Keller,Mairead Brady,Malcolm

By Philip Kotler,Kevin Keller,Mairead Brady,Malcolm Goodman,Torben Hansen

The vintage Marketing Management is an undisputed worldwide best-seller – an encyclopaedia of advertising thought of via many because the authoritative booklet at the topic. This 3rd eu variation retains the accessibility, theoretical rigour and managerial relevance – the center of the booklet - and provides:

  • A constitution designed in particular to slot the way in which the path is taught in Europe.
  • Fresh eu examples which make scholars think at domestic.
  • The inclusion of the paintings of favourite ecu academics. 
  • A concentrate on the electronic demanding situations for dealers.
  • An emphasis at the significance of artistic pondering and its contribution to advertising perform.
  • New in-depth case stories, each one of which integrates one of many significant components within the book. 

This textbook covers admirably the wide variety of innovations and concerns and effectively displays the fast-moving velocity of promoting within the sleek global, analyzing conventional points of selling and mixing them with glossy and destiny innovations.

A key textual content for both undergraduate and postgraduate advertising programmes.

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